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This web site designerfluff.com has the following in the web page, "Trade-quality pillows on a 7-day turnaround." We noticed that the webpage also stated " Send us your fabric, choose which pillow sizes and finishes you would like, and our expert craftsmen will make them just for you, including our trade quality 2575 downfeather inserts, in our U." It also said " workroom! Pillows available only to the trade. 10 Years in the Community. Designer Fluff has been serving the design community for more than a decade. Shipped within 7 Business Days." The header had designer pillows as the highest ranking optimized keyword. It is followed by interior design, custom throw pillows, and fabric swatches which isn't as ranked as highly as designer pillows. The next words designerfluff.com used was interior designer. pillow design was included but might not be understood by search engines.